Your customers are already on RedNote. Are you?
Your RedNote Marketing Services Start Here
Over 300 million people use RedNote (Xiaohongshu / Little Red Book) every month, and a huge slice of them are right here in Australia, browsing restaurants, hotels, wedding venues and shops just like yours. We’re the agency that lives and breathes this platform, and we know exactly how to get your brand in front of them.
300M+
Monthly Active Users
70%
Discover new brands on the platform
#1
Platform for Chinese consumer purchase decisions
AU
Dedicated to the Australian market
Where Purchase Decisions Get Made
RedNote (Xiaohongshu / Little Red Book) isn’t just a social media app. Think of it as if Instagram and Google Search had a baby — built for the Chinese consumer and supercharged for e-commerce.
People don’t just scroll; they research, review, save and shop. Your restaurant, hotel, wedding venue or store: it’s either showing up here or it’s invisible to one of Australia’s fastest-growing consumer groups.
Search + Social, Combined
Users actively research products and services before buying — high intent meets high engagement.
Highest E-commerce Intent
RedNote has the highest purchase intent of any Chinese social platform — users come ready to buy.
Australia's Growing Chinese Market
Chinese-Australians in Sydney, Melbourne, Brisbane and Perth are active daily — looking for brands like yours.
Everything You Need to Own RedNote
Whether you’re starting from zero or you’ve got an account gathering dust, we’ll build a RedNote presence that actually works for your business.
01
RedNote Advertising
Organic reach is powerful. Paid ads on top of it? That’s how you scale. Targeted campaigns with creative that actually fits the platform.
02
Content Creation
Photography, short videos & Chinese-language copywriting designed for the platform’s aesthetic. Content that earns real engagement, not just impressions.
03
Influencer Marketing (KOL)
The right creator can take your brand from unknown to sold-out in 48 hours. We connect you with KOLs whose followers are ready to buy.
04
RedNote Campaigns
Seasonal pushes, product launches & event promotions. We plan and execute campaigns that drive foot traffic, bookings and real sales.
05
Account Setup & SEO
Setting up a RedNote business account for Australian brands is complex. We handle registration, verification and SEO from day one.
What Our Clients Say About Their RedNote Campaigns
We went from zero presence on RedNote to fully booked weekends within six weeks. The team understood our brand immediately.
The influencer campaign they ran for our hotel generated more enquiries in two weeks than our previous six months of social media combined.
We went from zero presence on RedNote to fully booked weekends within six weeks. The team understood our brand immediately.
Partner with Australia's #1 RedNote Marketing Agency
Your competition is already on RedNote. Let’s get you ahead of them. Our services cover everything from strategy and content to advertising and influencer campaigns.
The Brands & Industries We Work With
Chinese consumers in Australia are dining out, booking hotels, planning weddings and shopping across every major city — and they’re on RedNote right now, looking for brands exactly like yours.
Retail
Fashion, beauty, food & specialty stores
Restaurants & Cafés
From casual eats to fine dining
Hotels
Boutique stays to major properties
Tourism
Tours, attractions & day trips
Weddings
Venues, photographers, florists & planners
Retail
Fashion, beauty, food & specialty stores
Restaurants & Cafés
From casual eats to fine dining
Hotels
Boutique stays to major properties
Tourism
Tours, attractions & day trips
Weddings
Venues, photographers, florists & planners
Your Dedicated RedNote Specialists
We’re not a generalist digital marketing agency that dabbles in RedNote on the side. We’re a dedicated RedNote social agency — and that focus changes everything.
Most Chinese digital marketing agencies spread your budget thin across six platforms with half-hearted attention to each. Our entire team, our content strategy, our influencer network and our advertising approach are built for one platform: RedNote.
Trusted RedNote Experts
Strategy, content, and creator partnerships designed specifically for RedNote — not adapted from other platforms.
Creative That Performs
RedNote-native content built around what the platform rewards, helping brands earn greater reach and engagement.
Fresh Thinking, Better Results
A new-generation approach to social marketing that prioritizes originality, relevance, and cultural impact.
From Zero to RedNote, Our Strategy and Content Process
Invisible to unmissable: here’s how we do it.
Step 1: Free Strategy Session
We start by understanding your business, your goals and where you currently sit on RedNote. No fluff. Just a real conversation about what’s possible and what a smart RedNote marketing strategy looks like for your specific brand.
Step 2: Platform & Content Strategy
We build your RedNote game plan: positioning, content pillars, posting cadence and campaign ideas that resonate with your Chinese audience. Your content strategy is the foundation everything else is built upon.
Step 3: Content Creation & Account Management
Our team creates and publishes content that looks like it belongs on the platform, because it does. We write in Chinese, design for the format, and stay on top of trends in your category.
Step 4: Advertising, Influencer and Campaign Execution
Once your foundation is solid, we scale it. Paid ads, RedNote influencer partnerships, and RedNote campaigns around key moments: we run the plays that drive real engagement and results.
Step 5: Reporting You'll Actually Understand
You’ll always know what’s working. Clear reports. Real numbers. Reach, engagement, conversions and platform growth, no jargon, no spin.
RedNote Marketing in Sydney, Melbourne, Brisbane and Perth
Australia’s Biggest Chinese Consumer Markets. We work with businesses nationally, with a strong focus on the four cities where the Chinese Australian community is largest and most active on RedNote.
Sydney
Australia’s biggest Chinese-Australian market.
Melbourne
A city that loves food, culture and new experiences.
Brisbane
A fast-growing market most brands are still sleeping on.
Perth
Deep ties with China and a highly connected local community.
Sydney
Australia’s biggest Chinese-Australian market.
Melbourne
A city that loves food, culture and new experiences.
Brisbane
A fast-growing market most brands are still sleeping on.
Perth
Deep ties with China and a highly connected local community.
Ready to Grow Your Brand with RedNote Marketing?
Whether you’re starting from zero or you’ve got an account gathering dust, we’ll build a RedNote presence that actually works for your business.
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Frequently Asked Questions About RedNote Marketing
Not at all. We set everything up for you, including Chinese-language account registration and verification for Australian businesses. You don’t need any existing presence on the platform.
Always. Every piece of content we create comes with an English brief and summary so you’re across everything going out under your brand. You approve it before it goes live on the app.
Not even close. Some of our best results come from independent restaurants, boutique hotels and small retailers. Authenticity wins on this platform, and that’s your advantage as a smaller brand.
Organic growth in the RedNote app typically builds momentum over 2–3 months. Paid ads and RedNote influencer campaigns can drive traffic and bookings within days. We set honest expectations from day one.
Yes. We work with businesses Australia-wide. A great RedNote strategy doesn’t care where you’re based.
Australia’s RedNote Marketing Specialists
RedNote (Xiaohongshu / Little Red Book) social media and digital marketing services for retail, hospitality, tourism and weddings in Sydney, Melbourne, Brisbane and Perth.
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